Genesis exits POS Media Group

The deal comes only a year after Genesis acquired the firm via its Genesis Private Equity Fund III, and is the first exit for the vehicle.

POS has been acquired by DemoPower, based in Thailand, which specialises in point-of-sale demonstration and brand awareness campaigns. It is in turn part of Omni Marketing Global, a marketing services group in Asia and Canada.

The GP's third fund is in the third year of its initial five-year investment period. It held a final close on €82m in September 2016. It invests in small and medium-sized enterprises in the Czech Republic, Slovakia, Poland, Hungary and Austria. Genesis said it plans on actively investing until August 2020.

Previous funding
Genesis Capital acquired a 47% stake in Prague-based advertising business POS from the firm's founder and CEO Richard van het Bolscher in early 2017. POS was the second investment by Genesis Private Equity Fund III, following the buyout of pharmaceuticals company Quinta-Analytica in June 2016.

Company
Headquartered in Prague and founded in 1998, POS is a provider of point-of-sale and in-store advertising products.

The company was established as International Media Ideas Group and operates across the Czech Republic, Hungary, Slovakia, Poland, Russia and Ukraine.

People
Genesis Capital – Jan Tauber (managing partner).
POS Media Group – Richard van het Bolscher (CEO).

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