Target Ventures backs Babadu

The fresh funding will allow Babadu to develop a new range of products for the online store, as well as finance promotion and marketing activities.

The investment in Babadu is the second for the new venture capital firm, according to Target's website.

Moscow-based Target Ventures typically invests in Russian, revenue-generating companies operating in the consumer goods sector. The GP was founded earlier this year.

Company
Founded in 2009, Babadu currently employs nine staff and is headquartered in St Petersburg, with an additional office in Moscow.

The company provides an online store for children's products, selling a large selection of items for a range of ages. Babadu's product base includes educational toys, swimming gear for children, clothing and books. The site also sells a range of products geared at new babies, including child safety products, strollers, baby monitors and carriers.

People
Natalya Shkirtil is the CEO of Babadu, as well as co-founder alongside Evgeniy Charikov. Mikhail Lobanov is a managing partner at Target Ventures.

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