Prostor et al. back AdMoment

The two firms were joined by Fastlane Ventures and several business angels. Prostor led the series-A round for the company. Global venture firm e.ventures is an existing investor in the company, having backed AdMoment since its inception.

AdMoment will use the fresh funding to further develop its product base. According to e.ventures partner Damian Doberstein, the company's revenue is currently increasing at a pace of 20% per month, and its platform now processes approximately five billion advertisement requests.

Russia's mobile advertising market has been forecast to reach €1bn by 2017, according to Prostor managing director Alexey Soloviev. Digital advertising already accounts for almost 20% of overall advertising volume in Russia, or €1.2bn of a market worth €7bn.

Company
Founded in 2012, AdMoment is headquartered in Moscow with an additional office in San Francisco.

The company has developed a data-driven, real-time bidding platform for mobile advertising that uses a set of algorithms to identify relevant consumers for an impression purchased by an advertiser. AdMoment's platform does this by identifying combinations of values for selected parameters such as location, time and device type to identify the advertiser's desired demographic.

AdMoment claims this data-driven form of real-time bidding can boost the performance of an ad campaign as well as reduce campaign management and be more beneficial towards the budget of an advertiser. Clients include Sony Pictures, Visa, Toyota and VC-backed foodpanda.

People
Constantin Rosset is the CEO of AdMoment, as well as co-founder alongside product director Philipp Puenjer. Alexey Soloviev is a managing director at Prostor, while Damian Doberstein is a partner at e.ventures' Moscow office.

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