Turkey's Evim.net raises $5m

The deal is the eighth completed by Turkish VC 212 since its launch in 2012 and follows hot on the heels of its participation in a $1.5m round for CloudArena.

Simile Ventures is a Russian venture capital investor focused on the perceived gap in funding between angel investment and series-A.

212 was attracted by the future growth potential of the firm and its customer base. Turkey is behind western Europe in terms of e-commerce usage, said 212, suggesting strong growth in the future. 

The fresh funding will support a drive for new members, merchandising and technology development as well as the expansion of the firm's business model. 

Company
Founded in 2011 and based in Istanbul, Evim.net is an e-commerce platform for home decoration flash sales. The site offers members short-term deals on furniture, art and other homeware items with discounts of up to 70%.

People
Dilek Dayinlarli is vice-president of 212. Numan Numan is a partner at 212 and worked on the transaction. 

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• Topics
• CEE
• Technology
• Expansion
• Turkey