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New fund targets media and entertainment sector

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ERGO Equity Partner AG, a subsidiary of ERGO Insurance Group, has set up a private equity fund with IM Internationalmedia AG and Mediastream AG to focus on the media and entertainment industry. ERGO Equity Partner is responsible for designing and structuring the fund as well as supporting its management team, especially in the areas of investor relations and controlling. IM Internationalmedia and Mediastream will support ENTERTAINMENT EQUITY POOL I with their know-how at all stages of the investment process. As a well-established content house, IM Internationalmedia has numerous contacts within the media industry and good knowledge in the media and entertainment business. A widespread network is underpinned by Mediastream, a consulting and investment company specialising in the media sector, which has, among other initiatives, set up a film fund with Universal Pictures. The Entertainment Equity Group GmbH, a joint venture founded by the three initiators, employs experienced private equity managers who are responsible for selecting and supervising each acquisition. Members of the board of mentors will support the private equity managers throughout the entire investment process but especially in their evaluation of prominent acquisition candidates and on advising portfolio companies.

Investors

With a planned financial volume amounting to around Euro 150m, the fund is directed towards institutional investors.

Investments

Investments will concentrate on content-driven companies in the media and entertainment sector such as those in the TV, film, music, entertainment software and interactive media fields. The fund will concentrate on taking minority interests in companies that have already completed their start-up stage and whose business models have demonstrated proof of concept. Although the fund will concentrate on Europe, especially Germany, discretionary investments in the US market will also be considered. It is understood that the fund will support around 30 companies during its life with an average investment of Euro 5m.