VC-backed Pflege.de to be acquired by Hartmann

Harriet Matthews
05 January 2021

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Pflege.de, a home care information website backed by VCs including Hanse Ventures, is to be acquired by medical and hygiene products business Hartmann, according to a filing with the German competition authority.

The filing is dated 23 December 2020.

The Hamburg-based company was founded in 2011 and trades under the name Web Care LBJ. The company employs at least 50 staff, according to LinkedIn. Pflege.de allows users to research and find services related to home care, including care providers and the installation of stairlifts.

In December 2011, Hanse Ventures and RI Digital Ventures acquired a minority stake in Pflege.de, according to Unquote Data.

In January 2012, German state-owned development bank KfW acquired a minority stake in Pflege.de, investing alongside PD Ventures. Following the investment, which comprised a sum in the €1-9m region, Pflege.de acquired nursing and retirement home information portal Domizilsuche.

In January 2014, Alternative Strategic Investment, Hanse Ventures, KfW and PDV Inter-Media Venture backed a further funding round for Pflege.de.

Holtzbrinck Digital joined the company's investor base in July 2015, acquiring an 18% stake in Pflege.de via a €4m funding round, which also saw participation from existing investors. The existing investors comprised Hanse, Alstin Capital, Schlutersche Verlagsgesellschaft, Aschendorff Medien, PD and KfW.