HTGF backs froodies
HTGF has backed German online supermarket froodies in a second round of financing.
Existing investor Sirius Venture and several business angels have also participated in this round. The funding will be used for strategic growth and nationwide expansion. The company is looking to expand its delivery service to be able to provide same day delivery to all major cities.
HTGF says it was convinced by the simplicity, user-friendliness and integration of the process chain of the froodies shops. The investor believes that the decentralised delivery service and broad product range provides an opportunity to access the online grocery market.
Dusseldorf-based froodies provides an online grocery order service and home delivery across Germany. The products range from fruit and vegetable to dairy products and sausages. Froodies works in cooperation with local grocery stores.
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If you have any information regarding this transaction, please contact Diana Petrowicz on +44 20 7004 7505 or diana.petrowicz@incisivemedia.com
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