Barclays Private Equity puts Schneider Gruppe on the block

Hübner Schlösser & Cie has been mandated to find a buyer for the German retailer, which the BPE acquired from a family owner in September 2005. The buyout also saw historic backers Hannover Finanz and Norddeutsche Innovations- und Beteiligungsgesellschaft exit, having supported the growth of the company since 1990.

Founded in 1965 by Heinrich Schneider, the company has become a market leader in the specialist mail order business, as well as in relationship marketing. Schneider began its operations with an exclusive focus on relationship marketing. In 1985, the firm moved into the specialised mail order business.

The company has three business lines: ‘Schneider', which handles advertising and promotional gifts, ‘Impressionen', which supplies high-value lifestyle goods for women, and ‘Conley's', specialising in fashions from around the world. Alongside these core operations, the company also supplies incentive awards to corporate customers for use in ‘relationship marketing', whereby gifts are sent to customers as part of a company's marketing initiative.

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