Tengelmann and IBB exit 42reports to Dilax Intelcom

Dilax, which focuses on passenger counting on public transport and counting visitor numbers at airports, will extend its retail offering with the bolt-on. 42reports' staff, the number of whom reduced from 13 to six recently, will be retained by Dilax. CEO Christian Wallin remains an adviser to Dilax.

A 65% stake in Dilax was acquired by VR Equitypartner and Omos Equity Partners in February 2015. The management team also participated in the transaction.

Previous funding
In September 2014, Tengelmann and IBB invested more than €1m in 42reports. The startup had previously received backing from seed investment firms Waterkant Invest and e42, both of which previously invested in startups 6Wunderkinder and kaufDA.

Company
Founded in 2013 and based in Berlin, 42reports provides a central platform for e-commerce stores to analyse their performance and improve their online marketing through the use of existing and new retail technologies, such as wifi tracking, cameras and iBeacon.

A team of six people work in the firm's Berlin headquarters.

People
42reports – Christian Wallin (CEO).
Tengelmann Ventures – Christian Winter (managing director).
IBB Beteiligungsgesellschaft – Clemens Kabel (investment director).

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