Optima leads €9.3m series-C round for Crealytics

Oscar Geen
15 March 2017

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Private investment group Optima has led a €9.3m series-C fundraising for German advertising software company Crealytics.

Optima was joined by a syndicate of German venture capitalists including High-Tech Gründerfonds (HTGF), Bayern Capital and LBBW Venture Capital. Aside from Optima, all investors had participated in previous funding rounds.

The company will use the additional funding to continue expansion and combine its advertising technology with its enterprise resource planning software. CEO Andreas Reiffen wants to create a service that allows brands to bid for digital shelf space on retail websites.

Previous funding
In January 2010, HTGF, Bayern Kapital and Chancenkapital Biberach held a seed funding round for Passau-based Crealytics. Extra funding of an undisclosed amount was then injected by LBBW and Mountain Super Angel in July 2011. All five then reinvested alongside new backer Bayerische Beteiligungsgesellschaft (BayBG) to provide around €5m in February 2013.

Then in June 2014, an additional €5m was injected by a syndicate including all of the existing investors plus BayBG and Alternative Strategic Investment.

Company
Founded in 2008 and originally based in Passau, Crealytics is now a global advertising and paid search software provider with offices in Berlin, London, Passau and New York. According to the company website, it covers 190 markets in 20 languages.

People
Optima – Alexander Diekmann (managing director).
High-Tech Gründerfonds – Romy Schnelle (investment director).
Bayern Kapital – Roman Huber (CEO).
Crealytics – Andreas Reiffen (CEO).