Oakley-backed Plesk buys Xovi

The Xovi extension will be integrated into Plesk's existing website-building software as a search optimisation and social media function. Plesk says both developers and their end customers will benefit from the added functionality.

Oakley acquired Plesk in March 2017 in a deal that valued the business at $105m. Oakley invested $27.4m for a 51% stake in the company using capital drawn from its third fund.

Plesk said in a statement that it is committed to driving growth by adding further extensions to its software platform. The acquirer employs 200 people and generated a €14m EBITDA from €30m in revenues in 2016.

Company
Xovi has been developing online marketing software since 2009. It offers clients an online marketing suite that facilitates collection and analysis of web traffic data and assists with search engine optimisation. The company is based in Cologne and employs 20 people.

People
Plesk – Nils Hueneke (CEO).
Xovi – Maik Benske (CEO).

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