Project A in $8.5m round for Wonderbly

Google Ventures, Greycroft Partners, The Chernin Group and Allen & Company also participated in the round. Silicon Valley Bank provided a venture debt facility alongside the equity fundraising. Wonderbly recently rebranded from Lost My Name.

Project A said in a statement that it continues to be impressed with Wonderbly's capability to scale personalisation through technology. The VC was introduced to the company by Google Ventures and holds a stake of 10.97% after the latest funding round.

Previous funding
In June 2014, Forward Partners along with unknown investors led a £500,000 round of seed capital for Wonderbly.

In June 2015, Google Ventures led a $9m round for the company. Futher funding was provided by Greycroft, Chernin, Allen & Company and former SunGard president and CEO Cris Conde.

Finally, Project A backed a €4m series-A extension in June 2016 prior to the current round.

Company
Founded in 2012, London-headquartered Wonderbly publishes personalised children's books. Following its debut book, The Little Boy/Girl Who Lost His/Her Name, the company launched three more titles with different personalisation systems and technologies and will be launching three more this year.

People
Project A Ventures – Florian Heinemann (partner).
Wonderbly – Asi Sharabi (CEO).

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• Expansion
• DACH
• Consumer
• United Kingdom
• Venture