Ataraxy leads €6m series-B for Nicki's

Existing investor European Media Holding (EMH) also took part in the deal.

Nickis Bächstädt will use the new investment to cement its market position in the DACH region and expand internationally, starting with neighbouring European countries. It will also invest in expanding its team and developing its CRM and mobile offering.

The company estimates the global childrenswear market is worth €30bn and attributes the growth to an expanding middle class in Asia and the Middle East, where it has longer-term expansion plans.

Previous funding
EMH provided Nicki's with its first external funding round in April 2015. Terms of the deal were not disclosed.

Company
Established in 1985, Nickis Bächstädt sells premium and designer children's clothes, toys and accessories via the Nickis.com portal, which stocks 180 brands. In 2014, the company also opened a concept store in the southern German town of Rottach-Egern, near its Tegernsee headquarters. The company employs 30 people.

People
Nickis Bächstädt – Fabian Bender (CEO).

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• Topics
• Expansion
• DACH
• Consumer
• Venture
• Germany