SevenVentures in €114m venture round for Friday

Friday's majority shareholder, Baloise, invested €75m. SevenVentures, which is the venture arm of ProSiebenSat.1 Media SE, and the media investor German Media Pool invested a combined sum of €39m.

Both SevenVentures and German Media Pool offer a media-for-equity model. SevenVentures invests between €5-50m in media and capital in companies with at least a €5m turnover. German Media Pool offers €2-10m gross media per deal and can invest through convertible loans between rounds.

The media companies will advertise in print, television, radio and in public spaces. The investment will be used to build Friday's brand, gain market confidence, support product development and drive growth.

Company
Founded in 2017 and based in Berlin, Friday claims to have 45,000 customers. The company was founded by Baloise and span out as a separate legal entity. The car insurance company offers liability insurance, partial coverage and fully comprehensive car insurance. Its features include kilometre-accurate billing, monthly opportunities to terminate, and paperless administration.

People
SevenVentures – Florian Pauthner (CEO).
German Media Pool – Aljoscha Kaplan (managing director).
Baloise Group – Gert De Winter (CEO).
Friday – Christoph Samwer (CEO).

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• Topics
• Expansion
• DACH
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• Germany
• Venture