Finexx supports GSE's acquisition of Fitne

GSE acquired Fitne from Logocos Naturkosmetik, a subsidiary of consumer goods company L'Oréal.

Finexx acquired GSE from its founder Michael Gracher using equity from its Finexx Fund I, which held a final close in November 2018 on €35m. The firm invests €5-50m in companies with revenues of more than €10m.

The acquisition expands GSE's portfolio to 27 supplements and beauty products. Following the transaction, the brand will be called Fitne Health Care and will be a part of Bionexx Holding. Finexx and GSE Vertrieb will together own a majority stake in this entity.

Previous funding
Logocos acquired Fitne in 2014.

Company
Based in Saarbrücken, Fitne was founded in 1994 and manufactures organic dietary supplements and cosmetics.

People
Fitne – Steffen Donath (managing director).
Finexx – Matthias Heining, Markus Seiler (co-managing directors).

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• Topics
• Expansion
• DACH
• Consumer
• Germany
• Build-up
• Buy-and-build