
Nordwind Capital buys majority stake in Trbo
Nordwind Capital has acquired a majority stake in Germany-based online content personalisation software Trbo.
Felix Schirl and the company's founding team will continue to hold a minority stake in the business.
Nordwind said in a statement that it has made additional growth capital available to the company.
Munich-based Nordwind generally invests in profitable DACH-based mid-market companies with revenues of €10-250m, generally deploying equity tickets of €40-60m per investment. The investment in Trbo is the GP's first deal of 2020.
Company
Founded in 2013 and based in Munich, Trbo provides cloud-based software that uses AI to produce personalised customer-specific content on websites. The software uses an algorithm based on 50 use characteristics. Trbo aims to enable its customers to increase their conversation rate and sales by a double-digit percentage. Its clients include Telefónica, Triumph and XXXLutz. The company employs 33 staff.
People
Nordwind Capital – Hans Albrecht, Tom Harder, Christian Plangger, Ulf Schweda (managing directors).
Trbo – Felix Schirl (CEO, managing director).
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