EMZ acquires stake in Celebrate Company

According to a statement from EMZ, Celebrate intends to introduce new products, including the expansion of its photo cloud offering. The company also intends to expand internationally.

Celebrate's management will increase its stake in the company as part of the transaction.

EMZ is currently deploying equity via EMZ 9, which held a final close in July 2020 on more than €1bn. The fund generally makes equity investments of €50m per deal, but can deploy tickets in the €10-100m range.

The deal is EMZ's fourth investment in the DACH region since opening its Munich office in 2020. Its previous investments in the region include HR software platform HR Works and insurance broker Assepro.

Company
Founded in 2010, Celebrate produces personalised stationery and photo products via its website and app. The company offers more than 200,000 products, including calendars and wedding invitations. Celebrate employs 350 staff across four offices in Germany, with its headquarters in Gilching.

People
Celebrate Company – Christoph Behn (founder).
EMZ – Klaus Maurer (partner).

Advisers
Equity – Alantra (M&A); WDP (commercial & technology due diligence); Latham & Watkins (legal); Eight Advisory (financial due diligence, tax); Shearman & Sterling (legal); Cowen (debt advisory).

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• Topics
• Expansion
• DACH
• Consumer
• Germany