Active Venture Partners et al. invest in adjust

The fresh capital has been earmarked for recruiting as well as client acquisition and support. It will also be used to expand the company's platform and technologies. Half of the equity will go towards funding expansion in the US, Chinese and Japanese markets.

Previous funding
In May 2012, Munich-based venture capital firm Target injected a seven-figure sum into mobile advertising analysis business adeven. The capital was used primarily for new offices in New York and San Francisco to complement its Berlin and London sites.

Thirteen months later, Capnamic and Iris joined Target in investing $4.3m as part of adeven's series-B round in June 2013. The funding was used for the launch of the adjust.io self-sign-up app-tracking tool.

Company
Headquartered in Berlin, adjust is a mobile attribution and analytics company that combines attribution for advertising sources with analytics and store statistics such as rankings, ratings and reviews. Mobile app marketers can identify where a user came from and when they installed the app.

Originally called adeven, the company changed its name to adjust in February this year, in line with its adjust.io platform.

adjust is an official Facebook and Twitter mobile measurement partner, and works with 300 brands including Deutsche Telecom, Viacom and Universal Music. It claims it receives 100 new client sign-ups per week and 40% of its revenue comes from Asia and the US. It has offices in San Francisco and Istanbul.

People
Philipp Schroeder is founding partner at Active Venture and will join the adjust board of directors. Partner Sebastian Blum also worked on the deal. Christian Henschel is the co-founder and CEO of adjust.

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• DACH
• Expansion
• Technology
• Germany