Holtzbrinck Ventures and HTGF invest in Paul Secret

HTGF typically invests €500,000 in first rounds whereas Holtzbrinck Ventures targets €0.25-5m venture investments.

Paul Secret plans to grow by multiplying its customer base through cumulative recommendations, similar to Amazon's, combined with individual tailoring based on the buying choices customers make.

Company
Berlin-based Paul Secret was set up by Anna Alex and Julia Bösch, two former managers in e-commerce businesses, in early 2012.

The company aims to make shopping easier for men; shoppers receive individual style advice before being sent recommended items by post free of charge. The business learns from the choices its customers make and is able to make recommendations based on it.

People
Rainer Märkle is a partner at Holtzbrinck Ventures while senior investment manager Andreas Quauke led the deal for HTGF.

Advisers
Equity - Osborne Clarke (Legal).
Management - Wächter & Kuss (Legal).

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• Topics
• DACH
• Consumer
• Expansion
• High-Tech Gründerfonds
• Osborne Clarke
• Holtzbrinck Ventures