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UNQUOTE
  • DACH

Highland injects $17m into Adjust

  • José Rojo
  • José Rojo
  • 22 October 2015
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UK-headquartered VC Highland Capital Partners Europe has made a $17m investment in German mobile app data specialist Adjust.

This round brings the funds received by Adjust since foundation to a total of $30m.

Having reportedly become profitable in 2015, the business intends to use the fresh funds to further bolster its expansion. Since 2012, the company has added six new offices – San Francisco, Istanbul, Beijing, Shanghai, Tokyo and Sydney – to its Berlin headquarters.

According to its estimates, it has grown to work with more than 1,000 terabytes of mobile data on a monthly basis.

Highland stated it was attracted by Adjust's strong position within the premium mobile measurement space. The investment is the VC's second in October, after injecting €10m into Italian online discount platform ShopFully earlier in the month.

Previous funding
In May 2012, Munich-based venture capital firm Target Partners injected a seven-figure sum into Adjust, according to unquote" data. In June 2013, Target was joined by Capnamic Ventures and Iris Capital during a $4.3m series-B for the business. This was followed by a $7.6m series-C in September 2014, led by Active Venture Partners alongside existing backers.

Company
Created in 2012, Berlin-headquartered Adjust runs an open-source software development platform providing data analysis services for mobile apps. The company's products are reportedly used by more than 600 networks and analytics providers worldwide, with partnerships having been sealed with Facebook and Twitter.

People
Partner Sam Brooks led the deal for Highland. Christian Henschel co-founded Adjust and is the company's current CEO.

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  • Expansion
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  • Highland Capital Partners

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