Iris Capital leads Mediakraft's series-B

Shortcut Ventures had invested a seven-figure sum in Mediakraft's series-A in 2012, while Paris-based venture capital firm Iris Capital is a new investor. Iris was introduced to the company by Shortcut.

The fresh capital will be used to strengthen the creative team, build infrastructure and develop content.

Company
Mediakraft was the first German-speaking multi-channel network upon its founding in 2011. As well as its headquarters in Munich, the network has offices in Cologne, Berlin, Hamburg, Amsterdam, Warsaw and Istanbul comprising 100 employees.

The company supports video makers from a variety of areas across its 2,000 channels. With 36 million subscribers, Mediakraft has 1.5 million viewers per day from Germany, the Netherlands, Poland and Turkey, mainly from its target audience of 14-35 year olds. It achieves 350 million views per month.

The online TV station says it aims to develop talent, produce premium programmes and build up a loyal audience base.

People
Spartacus Olsson is CEO and Christoph Krachten is president of Mediakraft. Erkan Kilicaslan is partner at Iris. Christian Siegele is partner at Capnamic. Martin Ostermayer worked on the deal for Shortcut.

Adviser
Company – Altium Capital (M&A).

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• Topics
• DACH
• Expansion
• Consumer
• Germany
• Iris Capital (Part’Com)