Target injects €2.5m into GPredictive

The capital injection has been earmarked for product development and new hires in the sales, software development and customer support teams. GPredictive also plans on expanding internationally in the medium term.

The company stated it had been actively searching for venture capital backers, having previously received seed funding from Mittelständische Beteiligungsgesellschaft (MBG) Schleswig-Holstein in 2012 and from business angel Thorsten Grenz in 2013. MBG Schleswig-Holstein usually invests between €500,000–1m in local start-ups.

Company
Headquartered in Hamburg, GPredictive analyses customer data to predict their future behaviour. With this information, the company claims clients can achieve greater accuracy in marketing and sales targets. All the information is stored and analysed in Germany. The company was founded in 2009.

People
Waldemar Jantz is a partner at Target Partners and is now chairman of the GPredictive advisory board. Björn Görke is GPredictive's co-founder and CEO.

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• Topics
• DACH
• Expansion
• Technology
• Germany
• Target Partners