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UNQUOTE
  • DACH

HTGF and Media Ventures fund Fooboo

  • Harriet Bailey
  • Harriet Bailey
  • 16 October 2014
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High-Tech Gründerfonds (HTGF) and Media Ventures have invested in Fooboo, an Unterföhring-based company that develops mobile services for the food industry.

Fooboo will use the fresh capital for new hires and marketing.

HTGF stated its investment decision was based on the start-up's mobile offering. According to the investor, the kochrezepte app has been downloaded 600,000 times in the last year.

Media Ventures intends to aid the company's growth both financially and through its knowledge on building web platforms. It also provides access to a network of advertising channels. It initially invested in the company in March.

HTGF usually invests €500,000 at the seed stage, investing €2m overall in follow-on funding rounds. It is currently investing from its €304m second fund.

Company
Fooboo is based on recipe platform kochrezepte.de and its iOS and Android apps.

The Unterföhring-based internet platform contains around 60,000 recipes, with 300,000 members of the recipe community. Around 1,500 new recipes are uploaded every month.

The kochrezepte.de domain name was acquired by Fooboo's founder in 1996, before launching in 1999. It has 12 employees.

People
Andreas van Maltzan is the founder of Fooboo. Michael Wieser is an investment manager at HTGF. Dirk Stader is managing director of Media Ventures.

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