
Target Partners invests in adeven
Munich-based venture capital firm Target Partners has invested between €1-10m in a series-A funding round for mobile advertising analyst adeven.
The funding will support the start-up's international expansion, with a primary focus on opening new offices in New York and San Francisco.
Company
Adeven has developed a software to analyse advertising and branding. The software is used in the ADJVST Campaign Analyzer und ADJVST Campaign Optimizer products. It is currently being beta-tested on potential customers.
The company has offices in Berlin and London.
People
Olaf Jacobi is a partner at Target Partners and will take a seat on adeven's board.
Advisers
Equity – Reed Smith, Justus Binder (Legal).
Company – Noerr, Felix Blobel (Legal).
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