HTGF and Vogel Ventures back Inventorum

The fresh capital will be used to expand the marketing team and for product development.

Iann stated the investors were convinced by the offering, which enables individual retailers to profit from new technologies.

Inventorum co-founder Michael Brehm has been involved in several technology start-ups, including StudiVZ, a German version of social networking platform Facebook. An 85% stake in the business was acquired by Holtzbrinck Networks in January 2007, according to unquote" data. At its peak in 2009, StudiVZ had 15 million users.

Brehm was hired as a venture partner by Target Partners following his stint as managing director of the VZ network.

Previous funding
Inventorum received seed funding from HTGF, Klingel New Media and Vogel Ventures in October 2013.

Company
Founded in December 2012, Berlin-based Inventorum provides administration tools for small retailers. It offers inventory analysis, a fully integrated web shop and an automatic connection to internet marketplaces such as eBay.

It uses an iPad to provide the multi-channel inventory control system to connect bricks-and-mortar stores with e-commerce platforms. It also improves data exchange with tax advisers. The 14-strong company currently has in the region of 100 customers.

People
Christoph Brem is managing director and co-founder of Inventorum.

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