Yabeo invests in Meetrics

Existing backer IBB Beteiligungsgesellschaft also took part in the round, together with NW Digital, the venture arm of Germany-based Northwest Media Group. Business angels also participated in the round, which is worth more than €1m.

The fresh capital has been earmarked for the company's international expansion plans, as well as to make new hires in the technical and operations teams.

Previous financing
Meetrics raised series-A funding from IBB Beteiligungsgesellschaft in September 2012. NW Digital also committed to the round.

Company
Headquartered in Berlin and founded in 2009, Meetrics has developed the Ad Attention Monitor platform, which delivers campaign metrics such as viewable ad impressions in real time. Customers include Ebay, Yahoo and news portals such as Spiegel Online, Zeit Online and the Telegraph.

Meetrics, which opened a London office in 2013 and a Paris location last year, also has a Viennese office. The company has 40 employees and claims to have doubled its revenues in 2014.

People
Max and Philipp von Hilgers are managing directors at Meetrics. Matthias Sohler is CEO at Yabeo Capital.

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• Topics
• DACH
• Expansion
• Technology
• Germany