Earlybird et al. back EyeEm

Wellington Partners and Passion Capital also participated in this round. The two firms co-led a seed funding round of less than £5m for EyeEm in August 2011. Wellington invested via the Wellington Partners IV fund, while Passion Capital provided equity via its maiden fund. Christophe Maire, EyeEm's executive chairman, also participated in the seed round.

EyeEm's full marketplace offering will be launched later this year.

Company
Founded in August 2011 by Florian Meissner, Lorenz Aschoff, Ramzi Rizk and Gen Sadakane, Berlin-based EyeEm is a mobile photography community and marketplace.

The EyeEm smartphone application is free, available in 20 languages and available on iOS and Android. The community is growing with one million new users per month.

The photo-sharing app allows brands, marketers and agencies to acquire photos directly from the photographers. Brands such as Lufthansa, Redbull and Vice Magazine use the EyeEm marketplace to source images for their marketing campaigns.

People
Jason Whitmireis is a partner at Earlybird. Daniel Waterhouse and Stefan Glaenzer led the deal for Wellington and Passion Capital, respectively. Florian Meissner is the CEO of EyeEm.

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