3TS and aws Gründerfonds back Piano Media

3TS invested via its 3TS Cisco Growth Fund. It previously committed €2m to the company in April 2012, according to unquote" data.

The fresh capital will be used to expand the company's operations in Austria, Germany and Switzerland and to relocate Piano's headquarters from Bratislava to Vienna. The company also stated it would be building up its business intelligence team to provide advanced analytics for its customers.

Earlier this month, aws backed video conferencing company VisoCon in a series-B round.

Company
Piano provides metering and paywall solutions for online media companies on a software-as-a-service basis. The company claims to enable media companies to increase their digital content sales by providing measurable results, using a subscription model and data analysis.

Piano's clients include Newsweek, Neue Osnabrücker Zeitung and DC Thomson. More than 100 online media providers from 30 publishing houses across Europe and the US use Piano's solutions.

Previously headquartered in Bratislava, the company is in the process of moving to Vienna. Piano expects strong growth in the DACH region and plans to use Vienna as a base to facilitate its expansion in the area. The company was founded in 2011.

People
Jiri Benes is a partner at 3TS. Ralf Kunzmann is managing director of aws. Christoph Haimberger is director at 3TS.

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• Topics
• DACH
• Technology
• Expansion
• Austria