DuMont and Seventure exit Tradoria

The buyer will take the vendors' entire 80% of the company. DuMont realised a money multiple of over 7x.

The former investor says Rakuten's international network will provide significant synergy potential for Tradoria.

Previous funding
Previously DuMont provided seed funding for Tradoria in 2008 and another €2m for further expansion in 2010. According to the investor the company has grown continually since then and has seen good performance.

Company
Founded in February 2007, Tradoria is a Bamberg-based business-to-business e-commerce company that specialises in web shop solutions for small and medium-sized online retailers. Via its portal tradoria.de, the company offers an SaaS solution combining web storage, marketplace, checkout and all the necessary tools and support to launch an online company. The business model is based on monthly subscription fees and transaction fees. Currently Tradoria employs 70 people.

People
Jörg Binnenbrücker managed the exit for DuMont Venture.

Advisers
Equity – Jones Day, Ivo Posluschny, Stefan Schneider, Jean-Gabriel Griboul (Legal).
Founders and Shareholders – Clifford Chance, Dr Nicole Englisch (Legal).
Buyer – Shearman & Sterling, Dr Markus Rieder, Stefan Falge (Legal).

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