Prime Ventures backs AppLift with €10m investment

The deal was agreed after only five weeks of the two companies meeting, according to AppLift's CEO and co-founder Kaya Taner.

The capital injection marks the maiden investment from the GP's new fund, Prime IV, which held its first close in January on €100m. The Netherlands- and UK-based firm launched the fund in 2011 with a €250m target, according to unquote" data.

Prime's investment will allow AppLift to recruit 50 new staff members, who will take on the roles of engineers, product specialists and business development professionals. The funding will also allow AppLift to accelerate the global expansion of the company.

Company
AppLift was founded in August 2012 by Kaya Taner, Tim Koschella and parent company HitFox Group, which focuses on founding and buying games companies and acting as an "incubator" for start-ups in the mobile and online games distribution market.

The company employs 50 staff and is headquartered in Berlin but holds additional offices in San Francisco, Seoul and Paris. AppLift is a marketing and user-acquisition platform focused solely on mobile gaming for Android and iOS. It aids both game publishers and mobile advertisers by partnering relevant companies via its network of 500 mobile advertisers and more than 80 game publishers such as EA Games and King.

People
Founders Kaya Taner and Tim Koschella are AppLift's co-CEOs. Roel de Hoop is a partner at Prime Ventures and Sake Bosch is the firm's founder.

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• Topics
• Expansion
• DACH
• Technology
• Prime Technology Ventures
• Germany