Insight Venture Partners backs HelloFresh series-D

The meal kit delivery service will use the fresh capital for continued European and US expansion.

HelloFresh has now received $70m of funding since its inception in 2012.

Previous funding
HelloFresh received funding from Holtzbrinck Ventures in July 2012. Vorwerk Ventures joined later in 2012 to complete a $10m series-B round. In September 2013, the e-commerce company received $7.5m in a series-C financing round from Phenomenon Ventures, alongside existing investors Holtzbrinck and Vorwerk.

Start-up incubator Rocket Internet and Investment AB Kinnevik are also among the company's backers.

Company
Founded in 2012 and headquartered in Berlin, HelloFresh serves more than one million meals per month across Germany, Austria, the US, the UK, Australia and the Netherlands. The start-up has a presence in 75% of the US and plans to expand westwards.

The 120-strong company delivers pre-portioned ingredients and instructions to enable consumers to prepare a meal in thirty minutes.

People
Dominik Richter is CEO and co-founder of HelloFresh. Jessica Nilsson and Thomas Griesel are its co-founders. Jeff Lieberman is managing director of Insight.

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• Topics
• DACH
• Expansion
• Technology
• Germany
• Holtzbrinck Ventures