Neuhaus Partners et al. back apprupt

According to the investor apprupt has become well established as a mobile performance advertising solution provider in the German market and is now focusing on further growth.

The capital will be used to strengthen apprupt's position in the German mobile market and further internationalise the business. apprupt is planning to grow its distribution and development team and expand its technology and product development.

In 2010, T-Venture, Neuhaus Partners and KfW provided growth funding for apprupt, which had previously received seed funding from Neuhaus Partners in August 2008.

Company
Founded in 2008, apprupt runs an affiliate network for mobile applications. Through its online platform, the company enables software developers to market their applications on a pay-per-download basis to specific target groups of users within its network of publisher partners on a transaction basis.
The firm's corporate headquarters are in Hamburg with offices in Dusseldorf and London. Currently, apprupt employs 10 people. The company launched its first product, an affiliate network for the iPhone, in 2009.

People
Paul Jozefak is managing partner at Neuhaus Partners.

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