BayBG backs Miflora

The family office Extorel and start-up incubator Venture Stars also participated in the round. Miflora stated it had raised more than it had expected to, and will now break even.

Munich-based Extorel manages the assets of the Strascheg family. It invests in innovative technology companies with high growth potential.

Previous funding
Atlantic Capital Partners, Heilemann Ventures and HR Alpha Ventures invested more than €1m in the flower delivery business in December last year. Atlantic had co-led a seed financing round for the Munich-based company in August 2013.

Company
Founded in August 2012, Miflora is a flower, present and accessories home delivery service. It sources its flowers directly from growers and claims to keep flowers fresher for longer by avoiding the use of middlemen. The company has 26 employees.

People
Tobias Mazet is founder and CEO of Miflora. Marcus Gulder is head of venture capital at BayBG. Falk Strascheg led the deal for Extorel. Florian Calmbach represented Venture Stars.

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• Topics
• DACH
• Expansion
• Consumer
• Germany
• Bayerische Beteiligungsgesellschaft mbH (BayBG)
• Atlantic Capital