bmp media invests in Muchasa

Berlin-based Muchasa – which stands for multi-channel sales – operates three websites retailing mattresses, bedding and other sleep-related products.

Since its launch last year, Muchasa has developed its own multi-channel software used on its flagship website perfekt-schlafen.de, among others. It works with manufacturers including Tempur, Esprit and Dunlopillo.

The venture capital firm stated its interest in the company arose because it operates in a market that is currently not yet well established online.

The deal marks bmp's first deal in six months, after injecting €1.5m into Berlin-based Changers in January this year. The investment in the company, which manufactures solar-powered mobile phone chargers, was conducted via its Frühphasenfonds Brandenburg fund.

Company
Headquartered in Berlin, Muchasa was founded last year and acquired a rival at the start of 2014. It has 100,000 customers and has generated €2m in sales.

People
Mark Beyer is managing director of Muchasa. Oliver Borrmann is CEO of bmp.

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