Point Nine Capital et al. back ePetWorld

The exact investment was undisclosed but confirmed to sit in the €1-9m range. It will support the further growth of the Venture Stars-incubated business. The company already received funding from the investors in early 2012.

The online pet products retail market used to be slow in Germany, with zooplus.de operating as virtually the sole player for a long time. However, the segment gained traction last year and now homes a range of competing businesses including www.zooroyal.de, www.meinestrolche.de, www.canimix.de and www.wunschfutter.de.

Company
Operating under the shopping portals www.hundeland.de for dogs and www.katzenland.de for cats, ePetWorld is an e-commerce retail business that specialises in pet products. The company was formed in Munich in 2012 and currently employs 30 people.

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• Topics
• Expansion
• DACH
• Consumer
• Germany