3TS Capital invests in ad2games

The company will use the funds for further investment in its platform, particularly in the area of behavioural user targeting, and to make new hires. It also plans to grow its presence in Sao Paulo, eastern Europe and Asia.

According to the company, the games market is worth $81.5bn worldwide.

Berlin-based incubator HitFox acquired ad2games in 2012. It focuses on growing companies in the big data and advertising segments.

3TS Capital focuses on investments in central and eastern Europe in the technology, internet, media and communications sectors. Investors in its funds include the European Innovation Fund and KfW Bank.

Company
Headquartered in Berlin, with additional operations in San Francisco and Seoul, ad2games helps game advertisers market their products to users. It partners with companies including ProSiebenSat.1, Bigpoint, EA and Goodgame Studios, and is integrated to YouTube and Twitch.

The company operates 1,500 gaming campaigns in 75 countries and has access to 1.5 billion players every month. It has 75 employees.

People
Albert Schwarzmeier is CEO of ad2games. Pekka Mäki is managing partner at 3TS. Kai Wawrzinek is CEO at Goodgame Studios.

Advisers
Equity - Clipperton Finance (Corporate finance),

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