bmp invests in Rivalfox

Existing investors Kima Ventures and several business angels also took part in the funding round. The fresh capital will be used to improve Rivalfox's technology and to make new hires in the sales and marketing teams.

bmp invested via the BFB Frühphasenfonds Brandenburg and sees an opportunity for the company to scale globally. The €25m fund was set up by the Investitionsbank des Landes Brandenburg for the Ministry of Economics and European Affairs. The European Regional Development Fund committed 75% of the fund, with 20% being provided by the state of Brandenburg and the remaining 5% from bmp.

Company
Founded in 2013, Rivalfox collects information for online marketing managers to analyse their competitors' marketing activities and content. The service uses information from 16 different sources, including social media, online ads, traffic and newsletters to enable users to identify the best-performing channels.

Based in Hennigsdorf, Rivalfox has seven employees.

People
Oleksandr Ivanov is the founder and CEO of Rivalfox. Jan Alberti is an investment manager at bmp.

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