Acton leads financing round for Fashion For Home

The deal is said to be worth between €10-20m. Acton joined existing investor Holtzbrinck Ventures, which also committed new capital in the round. Former shareholder Rocket Internet exited the company in this transaction.

Acton and Holtzbrinck own around 21% and 16.5% respectively, while previous investor Haligk holds approximately 38%. Both founders and other business angels are also invested in the business.

Company
Fashion For Home is a Berlin-based online retailer of designer furniture. It caters to the German, US, UK, Dutch and Austrian markets and is based on a vertically-integrated made-to-order production process. Its product portfolio includes more than 8,000 products. The company was founded by Marc Appelhoff and Christoph Cordes in 2009. The company's turnover in 2011 was confirmed to be around €50m.

People
Investment partner Sebastian Wossagk led the deal on behalf of Acton. Partner Rainer Maerkle represented Holtzbrinck. Marc Appelhoff is managing director of the company.

Advisers
Equity – VoigtWunschHöller, Oliver Wunsch (Legal); Counsel Treuhand, Eckart Opitz (Financial due diligence).

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• Topics
• DACH
• Consumer
• Expansion
• Germany
• E-commerce