Serena Capital in €6m round for TVTY

Previous investors in the group include Partech Ventures and 360 Capital Partners, which have been backing the company since 2011 and 2014, respectively. 

The investment marks the fourth round of funding received by TVTY, and brings the total amount it has raised to $13.55m.

The fresh capital will enable the startup to focus on its international expansion, with hires planned in the UK, the US and France.

The company presently generates 40% of its €10m turnover in the US, and will look to expand its market share in the region. Currently employing 60 people, it targets a 100-strong workforce by year-end.

Previous funding
In August 2011, Partech, alongside various business angels, provided a €1.5m seed round to TVTY.

Three years later, Partech was joined by 360 Capital for a $4.5m round. The second funding round mainly enabled the company to develop a service that could respond to live events such as the Fifa World Cup, and to open a US office. Business angels also took part in that round, bringing the total amount to $6.8m.

A €150,000 first round was also provided by business angels in 2010.

Company
Based in Paris, TVTY is an advertising technology company founded in 2009. The company monitors TV adverts and responds in real time with online content in video, social media and more traditional display advertising formats.

The group operates in 40 countries and is used by an estimated 1,250 brands worldwide, with clients including McDonald's, Microsoft and Renault. It currently generates a €10m turnover.

People
Serena Capital – Xavier Lorphelin (managing partner); Eric Gossart (associate).
Partech Ventures – Philippe Collombel (managing partner)
360 Capital Partners – François Tison (general partner); Paul Degueuse (associate).

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• Topics
• Expansion
• France
• Consumer
• France
• Venture
• Partech Ventures
• Serena Capital