Highland Europe in $20m round for ContentSquare

Highland Europe, sole investor in this round, invested via Highland Europe Technology Growth II, which had received €332m in commitments as of October 2015. The fund invests in European tech startups and is targeting 15-20 investments of €10-30m over the next four years.

According to a company spokesperson, ContentSquare's turnover has grow twentyfold over the last four years. The fresh capital is earmarked for expanding its global footprint beyond Europe, as well as undertaking a recruitment drive.

Previous funding
In 2012, ContentSquare received €400,000 in a series-A round from Seed4Soft.  

Company
ContentSquare is a content optimisation platform for online and mobile sites that analyses visitor behaviour and experience. It aims to increase engagement and improve conversion rates by tracking mouse movements and screen touches, making use of artificial intelligence to provide automatic recommendations.

ContentSquare was founded in 2012 and is co-headquartered in New York and Paris, with a third office in London. Its customers include brands such as Accor, Best Western, Kering, L'Occitane, L'Oreal, Louis Vuitton, LVMH, Modani and Unilever.

People
Highland Capital Partners – Tony Zappala (partner)
ContentSquare – Jonathan Cherki (CEO, founder).

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• Topics
• Expansion
• France
• Technology
• France
• Highland Capital Partners
• Venture