CapHorn, Turenne Capital et al. in €3m round for Fidzup

CapHorn and Turenne Capital join as new backers, while CapDecisif Management's Fonds Régional de Co-investissement de la Région Ile de France (FRCI) vehicle also took part. In addition, various business angels and seed funds that backed the company's €300,000 seed round in 2013 also re-committed capital on this occasion.

With the fresh funds, Fidzup will finance its organic growth and R&D, with plans to grow its team from 15 to 25.

Previous funding
In 2013, Fidzup raised a €300,000 seed round from CapDecisif Management via the FRCI co-investment fund and various angels.

Company
Founded In 2011 in Paris, Fidzup provides internet tools to bricks-and-mortar businesses.

Its in-store analytics platform enables retailers to target customers with personalised ads on mobile phones. The software collects information such as frequency of customers' visits, purchase intentions or visitors' profiles. Current customers include Timberland, Gemo, Buffalo Grill, Etam, Opel, Mercedes and Renault-Nissan.

The group currently employs 15 people.

People
CapHorn Invest – Romain Vidal (operating partner).
Turenne Capital Partenaires – Stéphane Saudo (investment director).
CapDecisif Management – Yvan-Michel Ehkirch (partner).

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• Topics
• Expansion
• France
• Technology
• France
• Turenne Capital Partenaires