Ardian-backed Brico Privé acquires Noova

Founded in Toulouse in 2012, Brico Privé posted an €80m turnover in the past 12 months. It has facilities in France, Spain and Italy and organises private sales of brands such as Grohe, Bosch, Legrand, Ryobi and Dewalt.

Ardian backed the Toulouse-based e-commerce website in June 2015 with €2.5m, and later in 2016 with €7m; both investments came from the Ardian Growth Fund and secured minority stakes in the company.

In September 2017, Brico Privé acquired electric tools distributor Racetools.

Company
Founded in 2015 and based in Toulouse, Noova is an e-commerce online marketplace selling products from a range of startups. The company has 10 employees. 

People
Noova – Pierre Guérin, Emile Vucko (co-founders).  
Brico Privé – Marc Leverger (co-founder).
Ardian Growth – Romain Chuidini (senior investment manager).

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• Topics
• Expansion
• France
• Technology
• Consumer
• France
• Ardian (formerly Axa PE)