EQT et al. back Tinyclues in $18m series-B

EQT led the round, with participation from existing investors Alven Capital, Elaia Partners and Isai.

The EQT Ventures fund was used for the transaction. The vehicle invests in funding rounds from early-stage to later-stage, and closed on €566m in May 2016, according to Unquote Data. 

The fresh capital will help the company to support AI product development and continue to expand in Europe and North America.

Previous funding
Tinyclues initially secured backing from Elaia, Isai and several business angels in a €1.4m financing in November 2013. Alven, Elaia and Isai subsequently backed a €5m series-A in 2015.

Company
Founded in 2010, Tinyclues develops a big data predictive software-as-a-service for marketers. The platform uses algorithms to search for correlations in high volumes of raw data, designed to allow for more specific and niche marketing by picking up on low frequency patterns. The company also claims customers have secured a 49% average increase in campaign revenue alongside improvement in customer experience. Some of its 80 clients include Air France, Arcadia, CDiscount, Charles Tyrwhitt, Club Med, Fnac Darty, Lacoste, Manor, oui.sncf and vente-privee.com. Tinyclues is headquartered in Paris and has offices in London and New York.

People
Tinyclues – David Bessis, Jakob Haesler (founders).
EQT Ventures – Alastair Mitchell (partner).

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• Topics
• Expansion
• France
• Technology
• France
• Venture
• Alven Capital
• EQT Ventures