Irdi Soridec, Axeleo Capital back Adagio

The backing of the two French VC firms will allow Adagio to accelerate product development, open new offices in Germany and the UK, and recruit staff.

This first round of funding also saw the startup rebrand from Onfocus to Adagio.

Axeleo recently backed document tracking software developer Tilkee last month.

Company
Founded in 2016 and based in Montpellier, Adagio supports advertising campaign publishers in their digital ad trading process. The startup aims to score the quality of impressions by mixing viewability, time-in-view, click-through rate, time-to-click, ad clutter, share of screen, user experience and fraud predictions. The business employs 12 people.

People
Adagio – Anh-Tuan Gai, Frank Durousset (co-founders).
Irdi-soridec – Julien Sainte Catherine (investment manager).

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• Topics
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• Venture