Ardian backs IWD

Ardian's growth team is currently investing from its €230m vehicle, Ardian Growth II, which closed in April this year. The fund makes both minority and majority acquisitions, providing equity tickets in the €5-25m range to digital businesses with a turnover of €5-100m.

The GP will support both the company's organic growth and potential acquisitions. The initial focus will be on strengthening IWD's offering and broadening its customer portfolio, particularly through international expansion.

Company
Founded in 2000, IWD enables brands to build, communicate and analyse their merchandising strategies, controlling the entire life of retail products, from their creation to marketing and sale. IWD manages a diversified portfolio of customers made up by more than 300 brands. Some of its clients include Dior, Estée Lauder, Shiseido and L'Oréal. 

Headquartered in Paris, the business has offices in New York, Los Angeles and Singapore, and employs around 50 people worldwide.

People
IWD – Gabriel Becker, Nicolas Martin (founders).
Ardian – Frédéric Quéru, Louise Gros (partners).

Advisers
Equity – Lamartine Avocats, Gary Lévy, Cindy Nlem, Raphaël Saulneron (legal, tax, ESG due diligence); Next ! Financial Advisory, Hervé Krissi, Romain Bardou, Victor Reveret (commercial due diligence).
Company – Solferino, Bernard-Olivier Becker, Camille Chastagnier (legal).

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• Topics
• Expansion
• France
• Consumer
• France