Eurazeo leads $60m series-C for Contentsquare

Existing investors Highland Europe, Canaan Partners and H14 also took part in the latest financing.

Eurazeo has been a shareholder in the business since January 2018 and, including the latest round, has invested a total of $45m in the business. The latest investment was made with cash from the GP's balance sheet.

The company has now raised $120m in venture capital since 2016, according to a statement. It will use the latest capital injection to increase its research and development spending, focus on AI and predictive analytics and continue to expand the business.

Previous funding
Seed4Soft invested €400,000 in a series-A round for ContentSquare in 2012.

Highland Europe entered the capital structure in 2016, alongside business angels from Seed4Soft, and invested $20m in the company. The round of funding allowed the company to expand globally, with offices in Paris, Munich, London and New York; recruit 200 employees; achieve a 150% revenue growth; and add 120 customers worldwide.

US-based Canaan led a $42m series-B in January 2018, alongside Highland Europe and Eurazeo, which was backing the company for the first time.

Company
Contentsquare is a content optimisation platform that analyses visitor behaviour and experience. It aims to increase engagement and improve conversion rates by tracking mouse movements and screen touches, making use of artificial intelligence to provide automatic recommendations.

Contentsquare was founded in 2012 and is co-headquartered in New York and Paris, with offices in London and Munich. Its 200 clients include Accor, Best Western, Kering, L'Occitane, L'Oreal, Louis Vuitton, LVMH, Modani and Unilever.

People
Eurazeo – Yann du Rusquec (managing director of Eurazeo Growth).
Contentsquare – Jonathan Cherki (founder).

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• Topics
• Expansion
• France
• Technology
• France
• Eurazeo
• Highland Capital Partners
• Venture