Consortium invests €10m in Snowleader

Founder and CEO Thomas Rouault remains the majority shareholder. The fresh capital will help the business open further physical stores, first in France, then in the rest of Europe (Zurich, Brussels and London), according to a statement by Snowleader.

The business previously received €2.5m from Turenne Capital, BPI France and Expansinvest in 2015. However, these investors have exited the capital, news portal Capital Finance reported. The family office Armataffet and Alpes Developpement stayed on board as investors, the report adds.

Company
Founded in 2008, Snowleader is a mountain sports equipment retailer. Based in Chavanod, the firm started off operating a website and subsequently opened physical shops in Annecy, Chamonix and Lyon.

The company's website alone generated €35m in 2019. Around 40% of the company's turnover is generated abroad, according to a statement by Snowleader.

People
Snowleader – Thomas Rouault (co-founder, CEO).  

Advisers
Equity – Acetis Finance (M&A); Legal Mind (legal).
Company – Ideact Avocats (legal).

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• Topics
• Expansion
• France
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• France
• BNP Paribas Développement
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