BlackRock leads $190m series-D for ContentSquare

Existing investors BPI France, through its large venture fund, Eurazeo Growth, Canaan Partners, Hermes GPE, Highland Europe, H14 and KKR also participated in the round. Sapiance Capital is providing credit to the company.

The latest round brings the total funding raised by the company to $310m.

ContentSquare will use the fresh capital to continue investing in innovation, including AI-based and predictive analytics, and expand its business across the Americas, Europe, Asia and the Middle East.

According to the company, its annual recurring revenues grew by nearly 200% in 2019 and it doubled its staff in the last 12 months from 300 to 600.

In the past year, the company has made two acquisitions. In June 2019, it acquired Paris-based Pricing Assistant, a provider of online pricing optimisation and e-merchandising, and in July 2019, it bought Israeli company Clicktale, an experience analytics company.

Previous Funding
Seed4Soft invested €400,000 in a series-A round for ContentSquare in 2012.

Highland Europe entered the capital structure in 2016, alongside business angels from Seed4Soft, and invested $20m in the company. The round of funding allowed the company to expand globally, with offices in Paris, Munich, London and New York; recruit 200 employees; achieve a 150% revenue growth; and add 120 customers worldwide.

US-based Canaan led a $42m series-B in January 2018, alongside Highland Europe and Eurazeo, which was backing the company for the first time.

In January 2019, Eurazeo led a $60m series-C funding round, alongside Highland Europe, Canaan and H14.

Company
Contentsquare is a content optimisation platform that analyses visitor behaviour and experience. It aims to increase engagement and improve conversion rates by tracking mouse movements and screen touches, making use of artificial intelligence to provide automatic recommendations.

The company was founded in 2012 and is co-headquartered in New York and Paris, with offices in London, San Fransisco, Munich, Tel Aviv, Tokyo and Singapore. Its 700 clients include Accor, Best Western, Kering, L'Occitane, L'Oreal, Louis Vuitton, LVMH, Modani and Unilever. The company employs 600 staff.

People
Contentsquare – Jonathan Cherki (founder).
BlackRock - Nathalie von Niederhaeusern (managing director).

Advisers
Company - Cooley (legal); IC Avocats (legal). 
Equity -  Ashurst (legal); d'Ornano & Associes (legal); Jones Day (legal). 

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• Expansion
• France
• Technology
• BlackRock
• Eurazeo
• France
• Venture