AB Tasty raises $40m from Crédit Mutuel Innovation et al.

Korelya, Omnes, Partech and XAnge were all previous investors in the business. Crédit Mutuel Innovation led the round.

AB Tasty has raised $64m to date. Omnes, Partech and Korelya invested in a $17m series-B round in 2017. In 2016, Omnes joined previous backers Kima Ventures and XAnge in a €5m series-A round.

In September 2014, Kima and XAnge invested €1.1m to acquire minority stakes in AB Tasty. The seed funding was aimed at enabling the company to accelerate growth in Germany, the UK, Spain and Italy.

This latest round will go towards investing in the product's experience optimisation and feature management capabilities. AB Tasty said it would also bolster its sales and marketing activities in the US to increase its total addressable market.

Company
Founded in 2011 by Alix de Sagazan and Rémi Aubert, AB Tasty is a software-as-a-service application that enables e-marketers to optimise their websites and conversion rates without technical knowledge by running A/B tests and personalising customer experience.

With 10 offices throughout North America, EMEA and Asia-Pacific, 60% of AB Tasty's revenues is now generated outside of France, where it is still headquartered, the business said in a statement.

Advisers
Equity – Duteil Avocats, Benoit Lespinasse (legal).

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• Expansion
• France
• Technology
• Omnes Capital
• Venture