XAnge and Siparex back La Ruche qui dit Oui!

XAnge contributed €1m through its FCPI retail funds while Solid invested the remaining €500,000.

La Ruche qui dit Oui! had already attracted a first round of funding in late 2010 from business angels Marc Simoncini and Christophe Duhamel as well as Kima Ventures. Its two founders, Guilhem Chéron and Marc-David Choukroun, remain majority shareholders.

The company will now strengthen its platform, cover more areas across France and improve its logistics.

Company
Founded in 2010, La Ruche qui dit Oui! is an online marketplace aiming to bring together consumers and small, local producers of fresh food products. All orders are placed online and the company organises weekly physical markets to ensure delivery of the goods.

La Ruche qui dit Oui! formally launched in 2011 and now manages 150 markets; it is currently adding around 15 new markets per month.

People
Rodolphe Menegaux and Nicolas Debock led the deal for XAnge. Thomas Delalande represented Siparex.

Advisers
Equity – Jones Day, Charles Gavoty, Anne Kerneur (Legal); Tuillet Audit, Michel Dupin, Mathieu Levieille (Financial due diligence).
Company – Serge Vatine (Legal).

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• Topics
• France
• Expansion
• Consumer
• France
• XAnge Private Equity
• Siparex